TO TREE OR NOT TO TREE: It might only be November, but the next thing on Chiara Ferragni’s to-do list is resolutely Christmassy.
“We usually get one for Dec.1, but last year I was so excited that I put one up on Nov. 15 — which was amazing because for a whole month and a half my house was so full of Christmas decorations, I loved it. The only problem is that it feels so empty when you take them down.” In partnership with Pomellato, for which Ferragni is an ambassador, the windows feature 60 playful articulated puppets in the shape of animals, imagined by Printemps and created by French puppeteer Pantomime. Each window will feature exclusive silhouettes and accessories created by brand partners for the Christmas season and will be on display until Jan. 6.
She was joined by Printemps chief executive officer Paolo de Cesare, Printemps artistic director Franck Banchet and Pomellato general manager for Western Europe Emmanuelle Marque to cut the satin ribbon marking the launch of the Christmas campaign. The group then posed for pictures in front of the Printemps’ main display, a giant model of the building’s historical Art Deco cupola overrun with mischievous mice puppets.
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