Chevrolet Is Already Cracking Down on Price Gouging for the New Corvette Z06

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GM doesn't want dealers charging outrageous markups for the Corvette Z06.

In the notice, which is signed by GM North America President Steve Carlisle, the automaker states that it has become aware of dealers having “engaged in practices that do not support a positive sales experience for our customers.” The memo goes on to outline what is and isn’t allowed, and warns that “bad actors” caught violating these rules could see their C8 allocation redirected to other dealerships or “other recourse.”The memo calls for an end to three specific tactics.

While it is good to hear that GM and Chevy are trying to put a stop to this kind of behavior, these aren’t new issues. Certain dealerships have allegedly engaged in these sorts of shenanigans since the C8 was first announced in the summer of 2019,GM might be choosing to act now before orders for the 2023 model year—when the eagerly anticipated Z06 is slated to debut—open in the spring.It should be noted that this sort of behavior isn’t just a GM problem.

in a memo sent to its dealership network. In the email, the automaker said that those caught asking for additional deposits and payments for the upcoming F-150 Lightning could see their allocations of the all-electric truck redirected to others dealerships.

 

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