presentation, announcing a push toward electrification for its brands including Dodge, Jeep, Ram Trucks, Alfa Romeo, Maserati, Chrysler and Fiat.
To highlight the business changes and describe their approach to electrification, the automaker released new taglines for each of its car brands and some of them are downright cringeworthy.Abarth, Fiat's performance-focused unit, is the brand adding this motto to its advertising. These days, the company is responsible for the Abarth 500, 500C and 124 Spider. In 2024, Abarth will switch to a 100-percent battery electric vehicle lineup.
The 102-year old French car company is turning the page to an electrified future using this line. New cars and crossovers that wear the company's badge are sold throughout Europe but are unlikely to make their appearance at U.S. dealerships anytime soon.Dodge is readying to provide an electrified vehicle driving experience to its customers and this is the tagline that they chose to represent the brand's mission.
Off-roading in relative silence is the goal of Jeep brand CEO Christian Meunier and this tagline is supposed to represent that mission. The company is well on its way to achieving that by beginning to sell 4xe plug-in hybrid versions of its SUV, including theNo, the most elegant way to protect Earth isn't driving a Mercedes-Benz EQS. According to Stellantis it's driving a Lancia.
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