Check out the new Lamborghini badge

Seem familiar? That's intentional - but renewal speaks to Lambo's 'evolution'Anyone who’s experienced the business end of a company rebrand will know the extraordinary amount of time and energy that goes into making fractional adjustments, so we’ll forgive the minimal difference between old and new when it comes to Lamborghini’s new logo.

Truthfully, of course, while it’s always admirable for a firm to carefully consider its corporate identity, the Lamborghini badge is so instantly recognisable that the firm is never likely to tweak it too much, no matter how keen it is to shout about a ‘new trajectory focused on sustainability and decarbonization.

Obviously this is set to appear on future models, although a slightly more interesting facet of the refresh is that for the first time Lamborghini is willing to separate its ‘iconic bull’ from the shield entirely for use on the company’s ‘digital touchpoints’. This change you can see for yourself immediately by visiting the main UK customer website and for what it’s worth - like Nike using the swoosh on its own - we think it looks pretty good.

Whether or not it ‘embodies innovation and determination’ we'll leave up to you, but clearly Lamborghini considers it visual evidence of the holistic shift contained in the Direzione Cor Tauri strategy, one that attempts to rewrite the manufacturer’s culture and values in a fast-changing world. So the fact that it looks basically the same, and will be mounted to cars that still feature

United States Latest News, United States Headlines

Similar News:You can also read news stories similar to this one that we have collected from other news sources.

Can Clothing Speak Louder Than Words?PFW Vibe Check 1 PFW Vibe Check 1
Source: harpersbazaarus - 🏆 467. / 52 Read more »

Covid-19 vaccines seem to cut the risk of heart attacks and strokesMany covid-19 vaccines occasionally cause side effects such as blood clots or heart inflammation, but, overall, they appear to be beneficial in preventing heart and circulatory conditions
Source: newscientist - 🏆 541. / 51 Read more »

Walking 10,000 steps a day really does seem to make us healthierThe much-touted advice to take 10,000 steps a day for our health has been accused of lacking evidence, but new research suggests that hitting this target has serious benefits
Source: newscientist - 🏆 541. / 51 Read more »

Byron York: Biden ‘yelled’ through State of the Union to ‘seem younger’The Washington Examiner's Byron York analyzed President Joe Biden's messaging and delivery of his State of the Union address.
Source: dcexaminer - 🏆 6. / 94 Read more »

We Just Can't Seem to Catch a Break From Worrying WarmthFebruary made it nine straight months of record high global temperatures — with little chance of a significant break any time soon.
Source: DiscoverMag - 🏆 459. / 53 Read more »

Aviation incidents seem to be proliferating, but experts say there's no reason for alarmThere were just six recorded fatal commercial aviation accidents worldwide in 2023, resulting in 115 deaths — the fewest on record.
Source: NBCNewYork - 🏆 270. / 63 Read more »