Chartbreaker: Inside CKay's Global Success With a Years-Old Hit

tallies. The 26-year-old CKay, born Chukwuka Ekweani, describes it as “my own spin on Afrobeats,” saying he finds particular joy in creating what he calls emo Afrobeats.

At first, nothing happened. But with the help of his manager Ogbolu Favour, who first heard CKay’s music in 2016, the artist was upstreamed in November 2020 to , with Chocolate City Music licensing “Love Nwantiti” to the major . “It's great to be in an environment working with people who understand your vision and are ready to make it happen,” CKay says of his new label homes.

Meanwhile, that discovery was happening at the same time another Nigerian artist was making a major splash on the Hot 100. This summer, Wizkid’s “Essence” took off, followed by a remix that added Justin Bieber and helped the song peak at No. 9 on the chart last month,Ogbolu Favour, left, and CKay photographed on October, 24 2021 in Lagos, Nigeria.

Listen to LOVE NWANTITI by ckay_yo on: 🥰 Spotify: Apple Music :

Emo- Afrobeats to the World 🌍💜✨ CKay LoveNwantiti

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