Changing consumer preferences and meat safety concerns fuel boom in demand for plant-based food in Asia

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Changing consumer preferences and meat safety concerns fuel demand for plant-based food in Asia

He also cited the "flexitarian" trend, a more accommodative diet than being strictly vegetarian for religious or other more restrictive lifestyle reasons. That diet is typically mostly focused on plant-based foods, but allows for occasional addition of meat.

Chou told CNBC's "Squawk Box Asia" on Friday that people are now generally more open to "healthier, better-for-you nutritious products." That boom in demand has helped companies like Growthwell supply restaurants and hotels who want to cater to the growing number of consumers outside the "vegetarian niche market" who are seeking plant-based options.

Earlier in the coronavirus pandemic, scientists said the virus likely originated in bats before jumping to an intermediate host like a pangolin. Reporting in the early days of the outbreak in Wuhan, China tied cases to a market in the city.

 

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