The red carpet may be canceled for the foreseeable future, but that didn’t stop Virginie Viard from building her own version of the Hollywood sign inside the Grand Palais in Paris, where giant white letters spelled out Chanel.
There were fewer of them in the front row this season: house ambassadors such as Kristen Stewart, Margot Robbie and Penélope Cruz were unable to attend due to travel restrictions designed to limit the spread of COVID-19. Instead, there was a strong Gallic showing, with Isabelle Adjani and Vanessa Paradis among the guests.
It’s worth remembering that founder Gabrielle “Coco” Chanel headed to Hollywood in 1931 at the invitation of Samuel Goldwyn, but her designs were ultimately deemed too subtle for the silver screen. At times, the brand identity loomed as large as the lettered backdrop: the name was spelled out in silver letters on the sleeves of a cropped biker jacket; references to the Rue Cambon headquarters appeared as a colorful print on a polo dress, and the double-C logo became a graphic monochrome motif on sheer evening gowns.
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