Saks has launched the Saks Media Network, a platform for digital advertising geared to boost the retailer’s revenues and site traffic and give greater exposure and shopper insights to participating vendors.
To date and through the testing period, “More than 30 brands have participated across all of our categories, and some have participated in multiple campaigns,” Maa said. “They’ve continued to re-up because they’re seeing success. But we’re launching new brands weekly.
“We haven’t in the past had the opportunity for brands to work with us on putting ads in a particular space in the customer shopping journey,” such as on homepages, product pages and editorial pages, Maa said. “We’ve worked with brands in a traditional co-op capacity, on paid social media ads, or on sending emails to customers, but actually on-site is something that we’ve had limited ability to do,” until launching the media network.
Asked to what degree Saks sets the look of the ads in its media network, Maa replied, “We partner with the brands and have our creative team involved in what the display ads look like.” On sponsored ads, there is no Saks creative design involved, which Maa said enables Saks to start a campaign very quickly. Ads that are sponsored are clearly indicated as such, and more prominently displayed online.
United States Latest News, United States Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Source: vmagazine - 🏆 110. / 63 Read more »
Source: wmag - 🏆 723. / 51 Read more »
Source: voguemagazine - 🏆 715. / 51 Read more »
Source: peoplestyle - 🏆 367. / 59 Read more »
Source: voguemagazine - 🏆 715. / 51 Read more »
Source: LuxuryDaily - 🏆 325. / 59 Read more »