For the first time since 2016, Chanel has announced that it will stage its annual Cruise presentation outside of Paris. In Capri, Italy, to be exact., the brand has chosen to show its Cruise line at the Grand Palais in Paris for the past four years “to help the city counter the fallout from the 2015 terrorist attacks and to enhance its reputation as the global capital of fashion.
Furthermore, in an official statement the brand said, “From the 1920s, Gabrielle Chanel offered her clients lightweight and comfortable designs for yachting, coastal resorts, spa towns and other various sunny destinations such as the Riviera and the Lido beaches of Venice,” highlighting the synergy between the brand and the island of Capri.
Source: Entertainment Trends (entertainmenttrends.net)
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