Homefield also offers “a ton of new categories,” he said. “We don’t sell protein powders in normal Champs stores.”
But he is perhaps most excited about the Combine Digital VR Experience, a two-sided 8-by-13-foot digital screen that will measure height, jumping ability, agility, reaction time and other metrics measured at traditional Combine events. “We’ve always served the athlete — that’s the core of the Champs business,” he said. “But we are evolving as the customer has evolved so we built this box to be more purposeful and offer them everything they need to compete in life and on the field of play.”The location in Florida was chosen for the large number of high schools in the area and its good weather year-round. And while the target may be school-age kids, the store should appeal to any active and athletic consumer, he said.
The store is also embracing the community through its Wall of Game, which will induct six people who have made a positive contribution to local sports in the Pembroke Pines area.
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