Champagne sales are surging back to near what they were before the Covid pandemic hampered sales and kept people away from celebrations.
The gradual reopening of global bubbly markets is expected to drive sales to an estimated 305 million bottles worldwide in 2021, according to the General Syndicate of Champagne Winegrowers."If I have to guess, I think that consumers are ready to celebrate even just the little things in life," said Natalie Pavlatos, a spokeswoman for the Champagne Bureau, USA.
The full picture for Champagne sales this year won't emerge until after the holidays, starting with Thanksgiving and winding up with New Year's Eve, Pavlatos said. But, she added, that the Champagne Bureau is hearing that producers are tracking sales that are well above last year's levels. In some places, they're ahead of the pre-pandemic pace, she said.
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