Champagne In Crisis Talks—Grapes Might Be Destroyed Due To Poor Sales

, champagne sales in 2020 have fallen by as much as €1.7 billion , one third of usual sales. It’s worse than during the Great Depression or during both World Wars.... [+]Many believe there will be as many as 100 million unsold bottles in wine cellars by the end of the year., fears that the situation could continue for many years."It should not be forgotten that has lived through every single war. But with the other crises, there was a way out.

The Champagne Committee, known in France as CIVC, represents approximately 16,000 winemakers and controls harvests strictly to regulate sales. Inand now they are being forced to consider further action. At a meeting on August 18, they are expected to impose stringent caps which will result in either destroying the famous champagne grapes or sending them to make hand sanitizer.

As a result, industry professionals are having to reconsider new approaches in marketing, so that their product becomes identified with something other than weddings and high-end events. Maybe trading more on its history and organic origins. It is possible, although a minority view, that champagne could be allowed to produce other types of alcohol with its grapes, such as white wine or rosé, without the sparkle. In the 19th century, the champagne region made dessert wine and slowly evolved into today’s ‘brut’ fizz.

why not lower your prices? i'd buy a $1 bottle of champagne

:o !

If the grapes can be used to make hand-sanitizers,why destroying them then?😎

This a decision? 🤨

Noooooooo.... Crush the grapes, ill Drink that fine Drink.

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