As consumer behavior and buying patterns have rapidly changed over the past year, the next generation of c-suite executives find themselves leading the change instead of following it.
Blanch began her career at L’Oréal USA 19 years ago and has worked across several divisions. “When I started at L’Oréal, I was 21 years old, and I felt trepidation over big challenges or being told I can’t do something,” she said. “Now, I find failure and challenges create adrenaline for innovation and pushing forward. I try to instill that in my team — never take ‘no’ for an answer, and whenever you’re challenged, innovate.
Blanch said, as far as L’Oréal Paris’ digital push goes, the pivot to augmented reality is hardly theoretical. “With AR, I see it getting better and used in other facets of the business. We’ll see more online and in-store. What L’Oréal Paris has been pioneering is the use of data and fleshing out customers so we can create that with them. The fact that we can understand our customer, with AR and AI beyond virtual try-on, is definitely the future,” she said.
Still, Ceradini has been able to unplug and pursue quarantine hobbies. “I’ve really joined in on the trending skin care and hair care,” she said. “That was the most enjoyable part, putting more time into myself from that perspective. I really got into a skin-care routine and regimen, and it’s made a difference.”
“These two technologies are really becoming part of our day-to-day life, and it’s going to be expected as we keep moving forward.” Clearly, Croswell is doing something right. She led the charge to reposition Herbal Essences as an early adopter of clean ingredient lists and sparked interest in hair care brand Aussie with the Generation Z consumer. The latter is only growing more paramount to brands’ successes as a new generation meets the market.
Given society’s distance from in-person experiences, though, Croswell is turning to consumer behavior, which she sees as dichotomous. “There are women and men who are taking two opposite approaches. One group is using it as an outlet for joy and escape, to take care of themselves in the context of a pretty emotionally and physically draining year. The other is not in public and isn’t using heat anymore.
COSMETICS mainly from PARIS is for the OUTER SKIN like a reaction BUT what about the DISEASE that comes from within ? LIKE A SKIN CANCER ? OR DARK SPOTS ? POWER LESS NESS cud be the REASON ? WHY WE ARE losing power within ? CHECK DIET / LAW & ORDER / CLIMATE / ETC UMM** AUD *BBC*
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