Celebrity tokens: Signs of rising crypto adoption in Indonesia

4/4/2022 12:11:00 AM

A slew of Indonesian celebrities have jumped onto the blockchain bandwagon, including NFT projects.

A slew of Indonesian celebrities have jumped onto the blockchain bandwagon, including NFT projects.

Celebrities and influencers in Indonesia seem to have become much more involved in Indonesia’s crypto investment industry since 2021.

The participation of individuals such as Joe Taslim, an Indonesian actor that has gone global, and Indonesian models and actresses Jessica Iskandar and Shandy Aulia might not be surprising, considering celebrities’ inescapable presence in advertising and branding.

Some celebrities have even created their own cryptocurrency.The trend of celebrity tokens has boomed, especially after one of the most prominent musicians in Indonesia, Anang Hermansyah, created his own token.Three tokens have gone viral in Indonesia as of February 2022: VCG (VCG), Asix (ASIX) and I-Coin (ICN).

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Many have become brand ambassadors for exchanges and crypto projects to help promote them and essentially raise the trading volume.announced the development of its own metaverse initiative.2 million members by the end of 2021, an eightfold increase compared to 2020..

The participation of individuals such as Joe Taslim, an Indonesian actor that has gone global, and Indonesian models and actresses Jessica Iskandar and Shandy Aulia might not be surprising, considering celebrities’ inescapable presence in advertising and branding. Some celebrities have even created their own cryptocurrency. The team specified that this project would be developed by a yet-unnamed third-party game studio. The trend of celebrity tokens has boomed, especially after one of the most prominent musicians in Indonesia, Anang Hermansyah, created his own token.7% in 2021, it’s no wonder that there’s more traction from the country’s mobile-heavy user base. Three tokens have gone viral in Indonesia as of February 2022: VCG (VCG), Asix (ASIX) and I-Coin (ICN). Furthermore, the announcement declares that all of the tokens in the Shiba Inu environment will play an important role in the metaverse, and that the community will have a “great deal of interaction” in this virtual environment. Asix is led by Anang Hermansyah, a prominent figure in Indonesia’s music industry.

VCG went viral thanks to a partnership with RANS Entertainment. The team confirmed that more than 100K land plots will be created, with these able to be leveraged for more than just decoration. The association comprises not only exchanges but also startups and tech companies using blockchain in their ecosystem and media platforms specializing in crypto. This company is owned by Raffi Ahmad and Nagita Slavina, a married couple who are prominent movie stars and business figures in Indonesia and were recently as the Sultans of Contents by Forbes Indonesia. I-Coin was created by Wirda Mansur, a public figure and daughter of a renowned Indonesian Islamic cleric. A part of these plots will be kept by the team to be used as common grounds needed for players to move across the map of the metaverse. The name of celebrities supporting them and their marketing team has made their token viral and gotten a lot of fear of missing out, or FOMO, from Indonesia’s newbie investors. Over the last 24 months, regulators have taken more proactive steps for digital assets, which will help to proliferate Bitcoin and cryptocurrencies in Indonesia. But, long before these, the trend started with an influencer named Indra Kenz, who created his own token with his team named Botxcoin (BOTX). The prices of the land plots were announced in ether instead of in SHIB, the native token of the project, a decision that the team had to explain.

Related: Celebrity NFT projects BOTX, an Ethereum-based project that plans to be a decentralized social trading platform, launched in 2021. BOTX is the first celebrity token in Indonesia and its goal is to become the first decentralized copy trading platform for crypto in Indonesia.. MDI is the $830-million venture capital arm of Indonesia’s largest telecommunications company, Telkom Indonesia. Following its launch, influencers seemed to pay more attention to the growing blockchain and crypto trend. The trend led to an array of influencers talking about cryptocurrency on their own social media. When this happened, nonfungible tokens (NFTs) also became very popular in Indonesia, especially when the Indonesian NFT collection dubbed “Ghozali Everyday” became globally known for its uniqueness .” This sentiment was repeated by MDI CEO Donald Wihardja, who stated , “Cryptocurrencies, crypto assets, and the underlying technology, blockchain, present an undeniably important part of the financial and other digital infrastructures in the future.

Because of the booming crypto and NFT trends, influencers and celebrities have started creating their own NFT and cryptocurrency projects. One Indonesian celebrity who created their own NFT Projects and went viral globally was Syahrini, an Indonesian singer and socialite. Under the pseudonym Princess Syahrini, she created an NFT collection and sold them on Binance’s NFT marketplace. What’s next for Indonesia? With the rising trend in transaction volume and the number of traders as well as exchanges in recent years, we can assume that crypto and blockchain will only get bigger in 2022 and beyond. It was reported that her “Syahrini’s Metaverse Tour” NFT collection sold out after just eight hours of being listed. Another prominent figure in Indonesia’s entertainment industry that created their own NFT project was actress, model and singer Luna Maya.

She launched her collection consisting of just 10 NFTs with Tokau, a Japan-based art company that has NFT creation experience. Reporting by Diaz Praditya. Her collection was .