Celebrity Photographer Raven B. Varona Shares What It Takes To Thrive As A Creative Entrepreneur

The questions Varona often poses to herself and others as she does business are, What is your worth? And, what are your values?

One of Varona’s goals, as she gains more experience and resources, is to help other women advocate for themselves. “We underbid ourselves. When you don't see yourself in these spaces, it's hard to put value on yourself. In your head, you think you're replaceable because you don't see the representation…when the reality that you're rare and you're probably worth more.

“Be able to say no to things you don't want is very crucial in this business. It's a balance of knowing your worth but also not thinking you're too good to do a job that could open up an opportunity for you,” said Varona. In the affirmational words of Varona went on to say that being kind, professional, and someone others want to work with is foundational. “Being nice to people is my biggest thing and so is being respectful.

When I started the project, I was in a space of trying to figure myself out. I just came off tour and I was at the height of my career. But then, I began to ask myself, ‘What's next for you?’ which was leading me to be depressed. People think that your journey has to be like a staircase—like everything is about the next level. That kind of thinking is crippling because that's not how life works. Success is not just a lateral movement, said Varona.

Such an inspiring story, thank you for sharing!

🙌🏾👏🏾👏🏾👏🏾

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