Celebrity Brand Ambassadorships: Trends and Pitfalls in PR

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It isn't without its challenges, so take a proactive approach to protect yourself in any celebrity collaboration.

As a brand, you need to get the word out about your products and services. Paid ads and content marketing are great ways to do that, but they don't pack as much of a punch as you might want. You need to hit the ground running, and that's where celebrity brand ambassadors come in.They aren't cheap, but a solid celebrity ambassador has the power to make your brand a household name.

Platforms like YouTube, Instagram, and TikTok allow celebs to engage more directly with their audiences, giving you a more interactive communication channel.3. Cross-Industry CollaborationsWho saw Snoop's collaboration with Martha Stewart coming? McDonald's also does cross-industry collaborations by co-creating special celebrity meals. More celebrities engage in cross-industry collaborations, where they endorse and even co-create products.

 

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