CBD Enthusiast Beyoncé Says She Is Building A Hemp Farm

in Cann, a cannabis-infused beverage maker through her wellness and lifestyle brand and company Goop.The endorsement from Hollywood celebrities over CBD and cannabis products have helped the market to grow in terms of consumer buying behavior. Endorsing CBD and advocating cannabis follow the same dynamics of other products. published in the British Journal of Marketing Studies show that celebrity endorsement is effective. Their credibility comprises expertise and trustworthiness.

When consumers are fans, they perceive a higher value on products that celebrities endorse or a cause they advocate as if they are receiving advice from their friends. CBD is marketed as helping increase relaxation, decrease anxiety, and having anti-inflammatory properties. However, scientific evidence behind these claims should be still confirmed by national institutions. Many scientific papers have shown such potentials, but regulations are still cautious in this field.

Source: Entertainment Trends (entertainmenttrends.net)

“Jay ZBD”

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