P.F. Chang's is relaunching its seven-year-old loyalty program to now include a paid tier, joining a growing trend of restaurants entering the space.
People are also reading… The chain's existing loyalty program isn't going away: The free tier will be renamed Gold and offer fewer benefits, including earning only 10 points per dollar spent. Loyalty programs have been proven to increase customer frequency, boost revenue with a locked-in fee and help give restaurant owners information about ordering habits that helps target diners with customized deals.
Others include Sweetgreen, which experimented with a paid discount pass in January. Last month, Subway launched a $15 pass that gave customers a 50% discount on its footlong subs that sold out in just 6 hours. Panera currently sells a beverage subscription program for $10.99 per month.
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