at a virtual football tailgate while performing “Waiting All Day For Sunday Night.” The shoot was conducted at an Industrial Light & Magic sound stage using virtual technology recently utilized in “The Mandalorian.” The singer has opened the program with various segments since 2013. NBC will augment her performance with user-generated videos from fans at their own tailgates, as well as from NFL stars — all of which will be updated each week to reflect current events.
“I just love the fact that we get to reinvent it every year,’ says Underwood in a statement. “The team behind these shoots is incredible and it’s always a really fun day, especially this year getting to work with such amazing state-of-the-art technology.” The new segment will be seen on Sunday, September 12, when NBC Sports launches the series with a game that features the Chicago Bears at the Los Angeles Rams .
The opening segment serves as a sort of alert to viewers, notes Tripp Dixon, the NBC Sports creative director who led the process. “It allows the viewer to leave their day behind a little bit and to get primed. The opening segment sets the tone for the broadcast,” he says. “This year, we are hoping to reflect some of the optimism and excitement of people getting back together. It’s a little bit aspirational.
Producers hope the shoot’s location will add a new layer of authenticity to the segment, says Dixon. In the past, Underwood wouldn’t be able to see any sort of virtual elements, which would have to be added later in the production process. By shooting at the Industrial Light & Magic sound stage, he said, “Carrie could really see the world she was working in, rather than trying to imagine what we could do after shooting her on a green screen.
There is typically some pressure to devise a winning opening segment, Dixon notes. “Sunday Night Football” last year was the nation’s most-watched primetime show both in terms of overall audience as well as among viewers between 18 and 49, the demographic most coveted by advertisers in entertainment programming.
roybelly jessica_smetana
Amazing!!!
Good for you for including a screen shot! Yet there is no anti-vax information 🙄
Why do we need to have a theme song for SNF? Its terrible.
roybelly Does the 'high tech' upgrade include her wearing a mask?
roybelly teamsmetty!!!
roybelly So now the song is going to suck in a whole new way. Great.
jessica_smetana has he at it
Yeah, she can anti-mask anti-vax her way right out of her celebrity status for all I care.
I will be muting the tv or turning the channel when Ms. Anti-vaccine/anti-mask carrieunderwood comes on the screen. Hard pass!
Wait… they actually have her come out of the tv like the girl in The Ring and perform in your living room?! What a time to be alive!
jessica_smetana
Yeah - it comes with some antivaxx bullshit!
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