A Carolina Herrera collection won’t be shown during New York Fashion Week this week, but the company’s founder and its current creative director Wes Gordon have come together to make their presence felt.
However entertaining and enlightening the video is meant to be, there is more to the story, according to Immordino Vreeland. “To take a pause during fashion week, whatever this new fashion week is going to be, is going to be a really nice break for people to sit down and see this really honest exchange between two creative forces,” the filmmaker said.
While the format of a big show can offer a little magic and be powerful, it can also be very generic depending on how it’s done, who is doing it and for what purpose, Gordon said. While designers are increasingly expected to reveal more of themselves as people, and not just create beautiful clothes to have a wider appeal with consumers, Gordon said, “the time that we’re in right now calls for total honesty, pulling back the curtain, being real and vulnerable, speaking your truth and sharing. That’s really what this project was about.”
A decade ago, Immordino Vreeland filmed Herrera for another project, “The Eye Has to Travel.” Making the point that a lot of companies are looking for content that tells a story, Immordino Vreeland said stories like Herrera’s are more important than ever now.
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