The creators of the popular card game — which tries to draw out the most inappropriate and macabre answers to questions for laughs — have decided to forgo their annual Black Friday stunt at the tail-end of a year in which COVID-19 has upended life in the U.S. and around the world.
“Today is Black Friday, Cards Against Humanity’s favorite holiday,” a statement on the company’s website read. “Usually, we do a big, loud stunt in an attempt to make some kind of statement about consumer capitalism.” Earning goodwill can be a winning, profit-boosting strategy for retailers. Studies have shown that people are willing to spend more money for products if the company has a reputation aligned with their own values.
But experts and activists have warned that if a company doesn’t back up such statements with real action, it could backfire with customers. “Measuring up to the expectations of your stakeholders sometimes takes you to societal issues,” J. Walker Smith, chief knowledge officer of brand and marketing at Kantar, told MarketWatch earlier this year.
good
United States Latest News, United States Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.