Canned meat goods 'on fire' as low-income Americans cut spending, report says

Numerous brands, including Conagra Brands, Kraft Heinz and Nissin Foods, are reportedly marketing cheaper goods as Supplemental Nutrition Assistance Program participants turn toward cooking from scratch and eating leftovers. That shift has caused protein-packed goods to excel recently, according to industry experts.

A 4.6 oz tin of Congra's Armour Star Vienna sausages is currently sold for $1 at Walgreens, according to Reuters. The company will reportedly also introduced new Banquet chicken patties priced at $6.99 for six to appeal to consumers who cannot afford fast food. Kraft Heinz is also promoting discounted goods more as SNAP and its women, infant and children shoppers search for deals, according to Reuters.

The trend comes as some restaurant chains have seen a decrease in lower and middle class customers. Darden, the parent company of Olive Garden,“Transactions from incomes below $75,000 were much lower than last year, and at every brand, transactions fell from incomes below $50,000,” CEO Ricardo Cardenas said.

Conagra Demand Discounted Goods Kraft Heinz Low-Income Americans Reuters SNAP

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