Canadian Sariena Luy Stars in the Savage x Fenty Summer Campaign

label to submit photos of themselves modelling lingerie for the chance to be chosen to star in an upcoming campaign. Last week, the four winners of that contest were announced – and Toronto-based creative Sariena Luy was the only Canadian in the bunch. “My heart dropped,” Luy told us of the moment she was notified that she was shortlisted. When the official email came telling her she’d won, Luy said she “wanted to cry because it didn’t feel real.

How do you feel about representation in the fashion industry in Canada? What changes do you think still need to happen? I believe it starts in our schools and curriculums, but it is just as critical in fashion, arts and culture. We are a country built on genocide, erasure and appropriation. Canada accepts the world’s range of immigrants while actively erasing their originating histories and cultures. Our diversity in Canada is very surface-level and skin-deep. Through fashion, we can prioritize authenticity and teach people about the roots of what we often appropriate and fetishize in Western culture.

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