creators are following an increasingly well-trod path to the international market for Canadian creators. Originally developed at the CBC, Canada's public broadcaster, the what-if drama was pitched as an Indigenousat the Banff World Media Festival, only to be judged too costly to be financed and produced only out of Canada.was too expensive. Pam and I knew that this project needed the backing of someone like Netflix, Amazon Prime or Apple TV+.
To offset their risk on local content, Canadian TV networks increasingly urge local indie producers to chase foreign investment for their homegrown projects as domestic license fees drop. Against that market backdrop, the response from Ottawa to throw the Canadian industry a lifeline has been Bill C-10, proposed legislation to raise around $800 million annually from U.S. streamers like Netflix, Spotify and Disney+ as they become obligated to subsidize local Canadian film, TV and music product.
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