From 'Spencer' Cupcakes to 'Squid Game' Pop-Ups: How Studios Have Been Creative With Their FYC Campaigns
In Toronto, the country’s largest media market, cinemagoers will continue to mask up in theaters, but will no longer be able to eat popcorn or have drinks as the Ontario government takes new measures to tackle the spread of the new, heavily mutating coronavirus variant. On Dec. 23, Ontario reported a pandemic high of 5,790 new cases of COVID-19.
Cineplex, the country’s largest exhibitor, has 19 theaters in Quebec and Newfoundland shuttered as those provinces look to slow the spread of the omicron variant. Only Saskatchewan has no capacity restrictions impacting movie theater chains. Cineplex has another 141 theaters operating in the rest of Canada as of Dec. 23. In Ontario, Cineplex has had to cut by 50 percent seating in its multiplexes, except for locations in regional markets like Kingston, Sault Ste Marie, Ottawa, Belleville and Sudbury where additional public health directives are in place locally.
The renewed capacity restrictions come as the holiday movie-going season was preceded by resurgent box office for Hollywood tentpoles like
yup, very disappointed in this news, but understandably so.
Meanwhile, in the UK...
wbpictures warnerbros ZackSnyder BenAffleck We want Affleck back to save dceu and Batman from Keaton RestoreTheSnyderVerse
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