Can Weibo do better than Twitter?

after Twitter launched in 2006, Chinese techies created a similar microblogging service in China. Weibo boasted an average of 241m daily active users in March, more than Twitter. Like its American cousin, Weibo allows users to follow other users, tweet, retweet and browse a real-time list of trending topics . And like Twitter, it relies heavily on advertising revenue.

So as coronavirus-induced uncertainty led advertisers to slash budgets, Weibo saw advertising revenue, which accounts for nearly 90% of sales, plunge. In the first quarter it fell by a fifth year on year, to $275m. Operating profit plummeted by more than half, to $58m. Delayed second-quarter results, due on September 28th, may be less terrible. China was the first to be hit by covid-19 but began to recover just as the West went into lockdown.

But Weibo also confronts a longer-term challenge. Yujun Shao of Westwin, a Shanghai-based digital-marketing firm, notes that for much of the past decade two firms—Weibo and Tencent —sucked in the vast majority of advertising spending on Chinese social media. Today the “big two” are competing for ad yuan with another behemoth, ByteDance, which operates Douyin, an addictive short-video app .

Weibo already boasts more than half a billion registered users in China. But user growth has slowed. To keep advertisers on board, Weibo must therefore boost user engagement. The company understands this. It already sports a richer array of functions than Twitter, for example a popular question-and-answer service in the mould of Quora. It is constantly adding new ones. In 2018 it acquired Yizhibo, in which people live-stream stand-up comedy, moonwalks and other acts for tips.

than

no

I sure don't want a PayPal-Twitter or Instagram-Twitter or Geotrack-location-Twitter or CCP-Censorship-Twitter like Weibo's. Social media already drains the human soul too much. Let the Chinese have all the soul-crushing apps backed by their dictatorship.

sounds horrible

A 'richer array of functions' is the 2nd-*last* thing I want! (Advertising is the Last!) That's why Twitter suits me fine.

did a bot write this? Wow it makes no sense.

Can weibo do better than Twitter? Maybe in China where Twitter is blocked. If Twitter were suddenly unblocked I think even in China weibo would probably fall to the wayside...

Weibo, comin throu

Weibo is having more number of daily users greater than the twitter has on total basis..

Chinese netizens can see the world, but the world cannot see China.

You can’t proofread one sentence before publishing?

It is improper to compare Twitter with weibo, because weibo is an online news and comments aggregator,theres no social media in China

iloveHK3333 In weibo, you would enjoy the ccp censorship😣

In terms of censorship, Weibo undoubtedly does better than any social media in the world FreedomOfSpeech

Considering the CCP owns and controls Weibo and has always banned Facebook and Twitter, ya, Weibo will do better than Twitter in the PRC.

the wall is getting so wide,so the rest of world became living in the walls

FUCK me, is this another joke?

そりゃ中国だけで13億人いるんだから当たり前のことを記事にしても仕方ないでしょw

Congress was looting country, then BJP came and said 'Ye mein kar deta hoon, tab tak aap Dream11 pe team banao'😉

垃圾微博的数据你也信？

मै किसानों के साथ हूँ 🙏🙏

Reminder; Twitter is blocked in China. (Except to the Chinese government). The people have no choice but to use 'Weibo'.

What about free speech? Does weibo allow has market only in china cannot be expanded while Twitter holds huge potential.

United States Latest News, United States Headlines

Similar News:You can also read news stories similar to this one that we have collected from other news sources.

Bumble Bee responds to Trump's claim about protesters throwing cans of tuna"Eat em. Don&39;t throw em," the company said on its official Twitter handle. There have been no media reports of police being hit with cans of tuna. Yahoo News is propaganda MAGA-PHONE spreading HATE SPEECH How would bumble bee know who's throwing what?
Source: YahooNews - 🏆 380. / 59 Read more »

Bumble Bee Tuna Responds to President Trump's Weaponization ClaimSpeaking at a rally in Pittsburgh, POTUS told the crowd that law enforcement were getting pelted with the canned seafood — that brand specifically. TooFab Bumble Bee should be happy for the publicity. Starkist4Life TooFab Man, trump gets dumber by the day TooFab So now cops will randomly shoot black people leaving grocery stores because they’re armed?
Source: TMZ - 🏆 379. / 59 Read more »

I’m Sorry to Tell You That This Fancy Dental Floss Really Works“The string is slightly softer and less likely to cut into my gums, so they’re less likely to bleed. The floss also seems less prone to breakage, so I’m never stuck with irritating bits of broken floss between my teeth”
Source: TheCut - 🏆 720. / 51 Read more »

Dua Saleh Joins the Cast of 'Sex Education'Just when you thought the show couldn't get any better... doitlikedua woah
Source: papermagazine - 🏆 409. / 53 Read more »

Why I’m Gravitating Toward Minimalist Face MasksMasks in solid, neutral colorways can often punctuate an outfit better than their statement-making counterparts. Weirdest. Vogue. Headline. Ever. 2020 is so wild Stop trying to make face masks a trend. 하나님의 뜻을 온전히 지킨 자, 거의 온전히 지킨 자, 아주 많이 지킨 자, 어느 정도 지킨 자, 적게 지킨 자, 아예 지키지 않은 자 중에서 천국에 합당한 자는 오직 온전히 지킨 자입니다. 온전히 지키는 자는 오직 성령의 불을 받은 자입니다.
Source: voguemagazine - 🏆 715. / 51 Read more »

Depression: 15 Reasons for Getting BetterUnderstanding why some people overcome depression while others do not can lead to better treatment options. Here's what we know, writes ArashEmamzadeh ArashEmamzadeh I’d just like to “break even” at this point ArashEmamzadeh Symptoms of depression are common these days and people are refusing to address it and deal with it. It is a sad state of affairs. I hope things get better for people and they realize the significance of therapy. Thanks for sharing 🙂. ArashEmamzadeh Is there a cure? Diagnosed “clinically depressed” over 20 years ago & the battle has never been won. So many pills to try, therapists that move on & lack of funds to pay for services makes me think it’s just a money grab. $30/visit puts me more in debt. + meds & other doctors💔
Source: PsychToday - 🏆 714. / 51 Read more »