Can This Cultivated Meat Startup Make Lion Meat a Thing?

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Primeval Meat sees cultivated lion and zebra meat as the future of the carnivorous diet

if it’s captive in the U.S., although still widely frowned upon. Clearly, people are curious.

You mentioned toxic masculinity and this very bro attitude of like, “I’m going to eat meat all the time.” Why do you think people with that mentality would be attracted to more exotic meats like this? Why would that convert them rather than, say, a product like Beyond Meat, which mimics a beef burger?

At this point, just to start off, we were focusing on Instagrammability, and the lion is the most popular wild animal on the earth. So we are going to start with lion. But in the long run, the big cats have a unique amino stem protein profile because they move a lot. And they have big, big muscles, and they’re carnivores so they have great contents of protein when you compare them with the chicken, pork, and beef.

For the exotic animals, our brains don’t have any background data about eating a lion for taste. So we are very flexible about creating a flavor and sensory experience about it. We will start with restaurants in New York City where the chefs have the ability to create wonderful foods. And that’s how you will have your initial meeting with the lion meat. It’s going to be cooked by a chef, not a raw product you’ll buy in a supermarket.

It was just one time. If you think about 80 billion farm animals slaughtered each year, it was just once. And we have to do it, because there’s no other way to do it at the moment.

 

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I need startup $$ for my manatee farm in Florida. Docile vegetarians that are fantastic grilled.

FFS. How about cultivating a bigger market for invasive/pervasive species like lionfish, nutria, or crickets, etc. first.

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