Can texture change the way food tastes?

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How important is texture in making food taste good? It's an interesting connection that alternative meat companies are trying to grasp right now.

—refer to the sensation of biting into something firm. You’d be hard-pressed to find someone describing a delicious meal as goingAmericans may be woefully lacking in words to describe the physical sensations of foods that don’t crunch, but texture is a crucial aspect of a dish’s flavor—a term often used interchangeably with taste, but which scientists treat as distinct. Taste is about chemosensory input: how something activates our receptors for sweet, sour, salty, bitter, and umami..

But getting something to feel like flesh isn’t easy. The folks at Wildtype, a startup in San Francisco, ran into this problem when they first tried growing salmon in a lab. Their early attempts were “pretty far off,” says co-founder Aryé Elfenbein. They had tested real fish with a machine that analyzed resistance and stretch in an attempt to quantify texture, but “there was a lot that the data just wasn’t capturing.

Meanwhile, Mouritsen notes that another growing group of Americans may push for more interesting textural experiences: those who’ve lost their sense of smell. This phenomenon, known as anosmia, has always affected a small number of people—some estimates put it at roughly 3 percent of adults over age 40—because of genetics, illnesses such as Parkinson’s, or radiation treatment. But the condition is becoming more common because of COVID-19.

 

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