Table 2. Our study determined 11 widely shared colour-personality relationships. None of them were validated in a scientific study .We did so by having 341 people tell us their favourite colour and complete. Then, we grouped participants according to their favourite colour. For instance, we grouped them into those who favour red and those who favour another colour. We then compared Extraversion scores between these two groups.
Based on these results, we conclude that personal characteristics as assessed via personality traits are not encoded in colour preferences.Those who wish to question our results and their generalizability might say that different results would be obtained if people actually look at colours or if other personality models are considered. Results might also be different if the study was performed on non-students. There is surely space for such questioning and suggestions for future studies.
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