Can Avalanche Win Over Wall Street and 'Degens' Alike?

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IN-DEPTH: avalancheavax has emerged from relative obscurity to become a major challenger to Ethereum. At the AvalancheSummit in Barcelona, institutions and degens alike gathered to talk subnets, BUIDL dapps and nibble on jamón ibérico. 0x_bae reports.

“If you compare the number of Wonderland stuff on Avalanche with what’s happening on Solana or BSC, you’ll see a smaller percentage than on other chains,” Wu said when asked about the Wonderland snafu, perhaps Avalanche’s only major PR disaster in recent memory. Rumors swirled that Wonderland founder Daniele Sestagalli was told “not to come'' to Barcelona.

One power user told CoinDesk that Avalanche’s retail appeal comes from its robust community and ample opportunities to make money through Avalanche’s incentive programs.on Avalanche are community-driven,” said Wang. “Solana is very [venture capital]-driven. If you bought a Solana token in Lisbon, you’re down bad – I guarantee it.”

Marketing Avalanche to both retail and institutional audiences has proven to be a balancing act for Ava Labs. “You talk to a degen and they’re, like, ‘You’re a Boomercoin,’” said Wu. “When you talk to someone in TradFi, they’re, like, ‘You’re so cutting-edge.’” Among the conference attendees who spoke with CoinDesk, the institutional crowd appeared less passionate about Avalanche, or perhaps for professional reasons are bound to keeping poker faces. Many institutions admitted to collaborations with multiple layer 1, or base, blockchains as a way to hedge their bets in an industry where the winners still remain unclear., head of product innovation at Mastercard, told CoinDesk in an interview. “We understand that there will be a multi-chain future.

“It’s more like we are inventing a whole new asset class, and the rising tide lifts all boats,” said Salimi, who

 

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