Campbell’s Last, Best Chance Is Now

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Campbell Soup’s sales have surged during the pandemic, but it still needs to prove it can use the crisis to spark a turnaround. WSJWhatsNow

for its fiscal fourth quarter, which ended in early August. Comparable sales, stripping out the impact of an extra week in the quarter, were up 12% from a year earlier. The company’s meals-and-beverages segment, which includes its namesake soups as well as Prego sauces and V8 juices, recorded a 19% rise in comparable sales. In the snacks business, which includes Cape Cod and Kettle brand chips, comparable sales rose 7%.

The results were in line with analyst expectations, yet shares still fell 7.5% Thursday. As JPMorgan analyst Ken Goldman said in a note, the results were “not bad but not great, and food companies’ prints need to be great right now.” So far this year, Campbell shares are down around 2% compared with a 17% rise for General Mills and a 13% gain for J.M. Smucker .

The key question is still whether young consumers will go back to shunning its soups once life returns to normal. There are some encouraging signs: Campbell says its household penetration in soups expanded by 6.4 million households in the quarter, and that 71% of new households became repeat purchasers. On a conference call, Chief Executive Mark Clouse touted the company’s promotion of quick recipes using condensed soups, which he said are gaining traction with young, budget-conscious families.

Under Mr. Clouse, who started in January 2019, the company at least has a robust vision for product innovation. Campbell plans include a relaunch of its wellness-oriented “Well Yes” brand, some new sippable bone broths under its Swanson brand and the expansion of its organic Pacific brand into condensed soups.

 

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It is for rioting guys... keep up.

I buy it by the bag Uh.... For my family

Campbell doesn't need to worry, soon ammunition sells will go through the roof.

I threw out my beans and bought soup 🍲

For eating or ammo?

It's cheap and warm. Food

I love their soup. Even in the summer I have a can or two for lunch each week.

We’re using them as weapons 🤣🤣🤣🤣 TrumpIsALoser

Did Rupert Murdoch approve this message

Well, if it is a great product, at a fair price, consumers will stay.

This is the new normal. For Now.

its $3 a can, and never goes on sale, its expensive compared to other brands

it's all the anarchists buying soup to throw at police

Who the hell eats soup in the summer? I guess the same psychos who drink hot coffee in the summer.

They didn't even use a real human in this add.

In unrelated news, Colt Firearms announced that it is going into the soup business.

This machine kills racists!

Stick with Progresso. Campbell’s gave up on soup five years ago.

That's for my kids...WeaponsOfMassDestruction....

Gonna be tough, now that they’re designated as wmd’s

AghayePe

Is der fuhrer going to ban soup?

I thought Antifa was buying up all the soup.

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trump says canned soup is a weapon 🤪

Save those cans for the civil war realDonaldTrump

It’s cheaper than ammunition.

It can be used as food AND weapons! Who knew

So...soup's up?!

Heinz for me...sorry!

It’s back to school. Tomato soup and goldfish crackers!!!

NON Iranian 'dictator' Islamic republic terrorists regime 41 years kidnapping & terrorism of opposion 2020 Western countries UK France Germany etc need to take murderous campaign seriously & hold officials accountable. USA Europe Asia MiddleEast

It's a game of taste.. Not only convinience..

Meanwhile, brick sales have bottomed out...

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