A lot more money is spent on toss-up election campaigns than on solidly Republican or Democrat candidates' campaigns.
Charlie Cook, editor and publisher of The Cook Political Report, says that Washington analysts' fundraising influence has decreased in the last 20 years.Much more money flows into races that the Cook Political Report rates as a toss-up or moves closer to toss-up territory — especially on the House side, according to exclusive data from Advertising Analytics, a data firm specializing in media ad spending and real time ad detection that specializes in politics.
The same thing goes for flipping Congressional chambers on a bigger scale. Because polling and ratings forecasted that Democrats were expected to flip the House, Democrats outspent Republicans $555 million to $403 million to ensure that outcome.Charlie Cook, editor and publisher of The Cook Political Report, notes that Washington analysts' fundraising influence, while meaningful, has diminished over the past two decades.
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