, a skincare and color cosmetics brand, rooted in her celebrating her heritage, and the natural ingredients from her native country.
Coelho took the time to share with NYLON more about starting a beauty brand during a pandemic no less - as well as her morning routine, her hands down go-to beauty products, and everything else she’s been up to right now.I’ve been a beauty lover since I was a little kid. I have so many beautiful and funny memories of myself as a child – playing with makeup, overly brushing my hair. I definitely got that from my grandmother.
In the past few years, I do believe that brands have become more cognizant of this need for inclusivity. While I have seen a lot of change in the beauty industry, there is still a lot of change that needs to happen. Not only is it about the products themselves, but also about the larger brand messaging and the day to day of the company – who is in the brand campaigns, who is hired to work on our sets, who makes up our internal corporate teams, and so on.
Elaluz has been a dream of mine for so many years. I always knew I wanted to have my own beauty brand. My mom always told me no dream is too big and I kept that in my heart. I always used to say to myself that, one day I’ll have my own beauty brand. I’ve accomplished so many things in the past, but my own beauty brand has always been my biggest dream and now it’s finally coming true.