, called the new findings consistent with her understanding of how Cambridge Analytica and Republicans targeted Black voters in 2016. She provided an internal company document describing a similar sorting of Democrat voters into categories, including “Deterrent,” from that year.The document also showed $55,000 spent in Georgia targeting African American voters with advertising, including the Clinton “Superpredator” video.
“This comes as no surprise,” said Kaiser, who did not work on the Trump campaign but received detailed briefings about it while still working for Cambridge Analytica. She wrote about the voter-suppression issues in her 2019 book “Targeted: The Cambridge Analytica Whistleblower’s Inside Story of How Big Data, Trump, and Facebook Broke Democracy and How It Can Happen Again.”Brittany Kaiser’s work with Cambridge Analytica helped elect Donald Trump. She’s hoping the world will forgive her.
More than half of the voters the database marked for “Deterrence” messages were Black, Asian or Latino, with particularly high percentages in predominantly Black neighborhoods in key areas such as Pennsylvania, Wisconsin and Florida, according to Channel 4 News. It quoted voters in predominantly Black areas of Milwaukee and elsewhere expressing frustration that they had been targeted in this way.
David Carroll, an associate professor of media design at the New School in New York who has waged a multiyear battle to learn what information Cambridge Analytica had assembled on him, said he found the evidence of Republican voter suppression presented by the Channel 4 report “unambiguous.” “At the minimum you have to admire it as a diabolically effective campaign tactic,” Carroll said. “They’re just using free speech, even if it is misleading.”The Channel 4 report also criticized Facebook for its role in delivering ads designed to discourage voting in 2016 and for being the original source of information apparently used to help segment Americans into categories. Facebook has maintained that the information was improperly obtained, in violation of its policies.
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