Luxury Women to Watch is a prestigious honor bestowed on smart women luxury executives who are expected to make a difference in the year aheadWhile more women are entering senior and decision-making ranks at luxury marketers even as the current healthcare crisis rages on, more work needs to be done to attract them to C-suite and key marketing, retail, media and digital positions in a business that has shown resilience and long-term focus in good times and bad.
Women are often the face of luxury via advertising campaigns, fashion shows and ambassadorial roles. But there are plenty of women behind the scenes, working on crafting campaigns, putting together promotions for store and other channels, shaping media plans and buys, handling corporate messaging, developing and implementing strategy and tactics, and running store, catalog, online and mobile units. Their work must be acknowledged and honored, and hence the Luxury Women to Watch list.
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