Women’s basketball has never seen anything like Caitlin Clark, the sweet-shooting rookie guard for the WNBA’s Indiana Fever. She’s Taylor Swift with a jump shot, Mia Hamm in a singlet; a figure so transcendent she is changing her profession. More than 55,000 people showed up to watch her play a practice game last fall and her final college game drew 24 million TV viewers this spring. That’s 3 1/2 times larger than the audience for Serena Williams’ final tennis match.
If Clark delivers the WNBA the kind of record-breaking TV audiences she brought to college basketball, that could mean even more money for a league in the final year of its current broadcast deal. “The boom of social media, there's more accessibility and visibility.
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