NCAA women's all-time scoring record during the first half against the Michigan Wolverines at Carver-Hawkeye Arena on February 15, 2024 in Iowa City, Iowa . In a historic moment, the 2024 NCAA Women’s Basketball National Championship game between South Carolina and Iowa drew over 4 million more viewers than the men’s championship, marking a significant shift in sports viewership. The engagement of women athletes with fans has played a pivotal role in achieving these groundbreaking numbers.
Historically, women athletes have relied on organic marketing and promotion strategies to garner interest in their sports and events. However, thehas ushered in a new era of fandom, for which women athletes have been uniquely poised to thrive.
Source: Education Headlines (educationheadlines.net)
WNBA NCAA Caitlin Clark Angel Reese Paige Bueckers Juju Watkins Social Media Iowa South Carolina
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When Caitlin Clark and Paige Bueckers collide, we all become stargazersPaige Bueckers is a generational star, but Caitlin Clark lifted their sport to the heavens.
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