Cadillac et l’Association américaine du Tennis viennent de conclure une entente qui va changer la face automobile du US Open. En effet, la marque de luxe américaine devient le constructeur officiel du US Open, et ce, pour plusieurs années à venir.
Le nombre d’années concernant l’entente n’a pas été dévoilé. En 2009, lorsque Mercedes-Benz avait signé son partenariat, c’était initialement pour quatre ans. Le constructeur allemand avait succédé à Infiniti , Lincoln et Lexus . Évidemment, Cadillac va aussi fournir des véhicules pour le transport des quelque 250 joueurs qui vont participer au tournoi. La directrice générale des partenariats d’entreprise de l’USTA, Deanne Pownall, a déclaré que l’association était « ravie » d’accueillir Cadillac en tant que commanditaire majeur qui va « électrifier l’expérience des amateurs ».
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