But it should never have been on the USMNT to make the USWNT whole. This is a FIFA failing, one in a very long line when it comes to the women’s game.– $12 million more than the entire prize pool for the women’s event in 2019 – and the total prize pool will be $440 million, which is up from $400 million in 2018. Though Infantino has proposed doubling the prize money for the women’s World Cup in Australia and New Zealand next summer, it will still be just $60 million.
A crowd of 91,000 packed the Rose Bowl back in 1999 for the World Cup final between the USWNT and China. In the last few years, women’s teams – club and country – have been shattering attendance records across the United States, Europe and South America. FIFA has called ticket sales for the World Cup in Australia and New Zealandwith more sold in the first month of availability than in the first four months 2019 tickets were on sale.
“We are trying to commercialize the women's World Cup for the first time on its own," Infantino said in October.By never considering there could be a market for the women’s game – a sizeable one, at that – FIFA has been leaving millions on the table. That sexist arrogance has cost FIFA, but it’s cost the women more.
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