assists in digestion with ginger extract and probiotics. All of the formulas incorporate coconut water and are sweetened with monkfruit; they're also vegan and free from added sugars. They'll retail for $15 for a box of six pixi-stick like packets. and Face Masks will be available online at Target.com.
The next opportunity was in creating a product that epitomized easy and simple — something our customer could throw into a water bottle on-the-go, with a really clear benefit story. We chose to highlight superfood ingredients that were really user-friendly and familiar, like pineapple and blueberry, and pair them with proven actives for fast results, like magnesium for stress relief or hyaluronic acid for skin glow.
The new products are 100% Golde. The product concepts, the designs, the flavors and formulations were all spearheaded by myself and my co-founder Issey. We have always done everything in-house, and I think that's part of what makes Golde so special. I never felt like we had to sacrifice the brand to meet our opportunities for growth in retail.
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