The group found that while many new vehicles are equipped with cutting-edge technology, many new-vehicle buyers are not interested in using that technology, which could be costly to buyers and manufacturers alike.
According to the study, for more than one in three advanced technologies, less than half of owners surveyed reported using the technology in the first 90 days of ownership. Most respondents said that they didn't need those technologies.61 percent of owners said that they never used in-vehicle digital market technology, with 51 percent of those owners saying they have no need for it.
The technologies that received the highest scores for execution in the survey were camera rear-view mirror and a ground view camera. Owners indicated that those features were among the top three that they would want included in their next vehicle.
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