right around the corner, businesses are ready for the celestial event that will dim skies along a generous path across North America .for sale, along with T-shirts emblazoned with clever slogans and other souvenirs — just like the last time the U.S. got a big piece of the total solar eclipse action in 2017.
Closer to eclipse day, there are likely to be more special products and promotions from national brands springing up, like Moon Pie's “eclipse survival kit,” made up of four mini versions of the chocolate snack and two pairs of eclipse glasses. Last year, McNulty's team brewed a hazy IPA called “The Totality” to help drum up interest in the eclipse. The on tap debut was a success, and the brewery was soon approached by local grocer Heinen's to partner for a canned collaboration.In the coming weeks, “thousands and thousands” of cans are set to hit store shelves, McNulty said — adding they decided to go big because of how rare the event is. Cleveland won't be in the path of totality again for a long time — not until 2444.
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