Roy Rochlin / Getty Images for Smirnoff file It’s become a month when big businesses can show their support for the community and their employees. It’s also an opportunity to win over the support of LGBTQ+ consumers by shelling out millions on Pride-related ads, sponsorships and merchandise.
In June 2019, New York hosted World Pride, which honored the 50th anniversary of the Stonewall Riots. Those events maxed out the city’s hotel capacity in June, and while an official report has not been published on how much money the events made for businesses in the city, it’s estimated to be in the hundreds of millions of dollars.
But due to the global COVID-19 pandemic, June 2020 is looking much different. Most Pride organizers have pivoted to virtual platforms. InterPride, the overseeing body for World Pride, is co-producing an international virtual event called Global Pride, which will hit each time zone with new content, performances and speeches made for and by the countries within that time zone.
This is a first for Pride organizers, so many weren’t exactly sure what a virtual Pride would look like, especially when discussing ads and sponsorships. Despite hardships, many big corporate donors are still thinking of creative ways to be involved.
Source: News Formal (newsformal.com)
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NBCOUT
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NBCOUT a lot of money but we are not for sale
NBCOUT it has become capitalism dressed up with rainbows holding a cocktail.
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