Burger King announces move to be preservative-free with moldy Whopper ad

Burger King announced Wednesday the company is removing preservatives from its Whoppers. To prove it, the fast-food giant is running an ad campaign that shows what its signature sandwich looks like more 30 days after being cooked: moldy and disgusting.

In"The Moldy Whopper" ad, Burger King displays the decay of the burger over 34 days in a time lapse. By the end, the sandwich is a vivid shade of green-blue. "the beauty of real food is that it gets ugly. that’s why we are rolling out a WHOPPER® that is free from artificial preservatives. isn’t it beautiful,"

Please fire your entire marking department if they told you this visual was a good idea

Yum! Makes me hungry. NOT 🤢🤢🤢🤢 great job BurgerKing

joanperezoliver

It's better for you..Mr fleming can't be all wrong!

The deeply cynical side of me can't help but wonder if the intent is to desensitize customers to the idea of being served rotting food. 'This bun is moldy' 'That's right, sir! All part of Burger King's commitment to beautiful, natural, preservative-free food. HaveItYourWay!'

Is this reverse psychology to help me with my New Years resolution. If so thanks!

Hats off to them.

More appetizing than a 30 year old Big Mac that looks an hour old, I love this campaign. The Impossible Whopper is 2 for $6 right now, too. BK is better than McD's.

I ate at Burger King on Christmas Day because no other restaurant was open. What a pleasant surprise! The hamburger was much better than expected. I'll be going back.

Imma just leave this here👀

Maybe this will bring back that authentic taste

Vom. Mistake. Somebody is going to get canned.

I’m confused

lol i’ll stick with mcdonalds 🍟 broken ice cream machine and all 😄

Nice visual.

BurgerKing should fire its marketing firm. After looking at this ad, the last thing that appeals to me is a hamburger.

MattZionWE this sounds interesting.

Um, but isn’t the point to eat your burger before 30 days? Is Burger King pulling a Kim K?

And selling them looking like this!!!

If they want me to come back they're going to have to add grease back into their burgers. I'm tired of eating a fast food burger that has been washed in water to remove grease before assembly. I consider that a heinous Burger crime.

Disgusting

First they remove the meat, then they remove the preservatives (flavor). Liberals are ruining every part of our society.

What about high cholesterol?

Blue cheese melting over? FUCKING GENIUS

Oh boy. ScottAdamsSays very persuasive, no? 😂

United States Latest News, United States Headlines

Similar News:You can also read news stories similar to this one that we have collected from other news sources.

Burger King moldy Whopper ad campaign to showcases no preservatives - Business InsiderBurger King has put mold front and center in its new ad campaign, and it's the latest step the fast-food industry is taking to reinvent itself. Impossible with a McDonald's burger 😂 Delightful great marketing!
Source: BusinessInsider - 🏆 729. / 51 Read more »

Burger King is removing artificial additives from the WhopperBurger King said it is removing artificial preservatives, colors and flavors from its Whopper. I had to click to confirm but I still don’t believe it: their ad campaign is to circle a pic of a moldy burger What the actual fu% IvanGaidarov Do yourself a big favor - avoid Burger King and all other sellers of junk food - you (and your children) will live a healthier, happier life.
Source: CNBC - 🏆 12. / 72 Read more »

The strategy behind Burger King's moldy Whopper ad campaign - Business InsiderBurger King wanted to spotlight its own products and business with 'Moldy Whopper,' its global CMO Fernando Machado said. .Wendys I didn't know you ran BKs marketing now too I’m still digging the ImpossibleFoods Whopper. Thanks BurgerKing ! Who wants to eat a rotten burger?
Source: BusinessInsider - 🏆 729. / 51 Read more »

Burger King thinks moldy Whoppers will get you to buy more burgersBurger King is re-'molding' the image of its signature Whopper in a nauseating new ad campaign that promotes efforts to eliminate artificial preservatives and other additives from the company's menu. It will work for me. I’m in. They should have shown mcdonalds burgers sitting under your car seat for a year and how its still not decayed instead of showing theyre burgers moldy
Source: CNN - 🏆 4. / 95 Read more »

South Africa's Grand Parade to sell Burger King franchiseGrand Parade Investments (GPI) Ltd , which holds the Burger King franchise in So... we want nandos Is Burger King a big thing down there in Sooth Effrica?
Source: Reuters - 🏆 2. / 97 Read more »

A moldy Whopper? Burger King launches campaign to highlight removal of artificial preservativesBurger King is launching an ad campaign with a moldy Whopper to highlight why the fast-food chain is removing artificial preservatives from its food. Stop eating fast food.. ElizabethWarren20 preservatives or condons ? Not sure I would put my company logo next to a spoiled hamburger.
Source: YahooNews - 🏆 380. / 59 Read more »