“Far too many children do not currently have access to books, typically because of financial restraints, and there was a need to inspire them and allow them to see beyond the challenges they face daily. These children need the escapism of reading more than most, and access to books should not be restricted by the area you grow up in.”
He added that coming out of the pandemic, “there was a huge need for safe spaces — a space where children could come and just breathe; process their feelings.”campaigns and worked with the brand to support youth charities across the world, said he was proud what he and the brand have achieved, building upon the work of the Marcus Rashford Book Club. “I hope children will feel the benefit of these spaces for years to come.
According to the NLT, one in four schools in the U.K.’s disadvantaged areas do not have libraries as opposed to the national average of one in eight. The company also plans to fund the Wide Rainbow charity in the U.S. and the Bring Me A Book Hong Kong initiative, as part of the same project. “All these organizations play a pivotal role in helping those most in need of access to key resources. Providing safe spaces for the next generation to stretch their imaginations and craft their own stories, drawing inspiration from a diverse range of literature, is critical to developing their confidence and ambitions for the future,” said
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