This is a story that was a long time coming… In fact, it comes all the way from TAG Heuer maybe 10 years ago. While various titles in the group have indeed scored interviews with Bulgari CEO Jean-Christophe Babin since 2013, WOW has not got one since at least 2016 . Given that WOW has recently managed to interview the CEO of every LVMH watchmaking brand , it was particularly galling that Babin eluded us.
And this year, it is bigger than ever with 40 brands; this is a large number of brands for a new show! Not only do we have the support of Geneva , but we now have the full support of the FHH on the ground the FHH is the organiser of Watches and Wonders – Ed. So more than ever, we are the official Geneva watch fair! And it is not even just a watch fair any longer; it has become a watch forum. By that, I mean that part of the entire fair is dedicated by the brands to forums and symposiums.
It was a success, confirming that our philosophy and the pillars of our new concept were much more in tune with time than , and this is why Watches and Wonders does not like us so much… Obviously it is always painful to see a small group of medium sized brands organizing a fair quite easily for very little cost while getting the support of authorities who never gave their support to the bigger conventional fairs that are very...
First of all, Bulgari is like a group, you know, because we are operating in many different areas. Bulgari is a small luxury group compared with LVMH, of course, to which we belong, but we are operating in jewelry, in watches, in hospitality, in fragrances, in accessories, in bags… TAG Heuer is primarily a watchmaker, although it was obviously successful in eyewear too. We made some inroads into luxury mobile phones but TAG Heuer was and is a watchmaker. Forever.
This means that we are the Roman jeweler of time; the Roman jeweller of precious skins; of olfactive emotions ; and of hospitality for the hotels . So everything is done with the same obsessive attention for perfection, for beauty, for detail, for excellence of ideals. This is the thread that I’m responsible for because I don’t have an artistic director responsible for overall brand consistency and creativity. I am the one making sure all the businesses converge with the mission.
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