An early obstacle facing small business leaders seeking to build structural ethics? Lack of resources.
Here, experts share how small business owners can overcome these challenges and craft their own set of values to ultimately drive consumer trust.For effective workplace ethics, every member of the organization must embrace them. Small businesses have an advantage here, because buy-in can begin while developing a list of core values.
To identify the values that match your business, Elm suggests first clarifying the fundamental tenets of your business:"Start with mission and your vision. That's going to be the foundation of your business and that's what will drive where you're going."As a next step, Elm recommends working to create a value set that’s “alive”—woven into employees' everyday decisions and actions."It's something that takes consistent and serious work," she said.
"Small businesses should not overlook the power of community investment to build trust with stakeholders," said Lawler."By picking a cause that resonates with your employees and customers, small businesses can demonstrate their commitment to doing good."
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