Anheuser-Busch InBev's newest addition to its spiked seltzer lineup is coming early next year. Although it's named after its bestselling beer, Bud Light Seltzer will taste like hard seltzer. The beer conglomerate hopes the recognizable Bud Light brand will give it an edge in the rapidly growing segment of the alcohol business. Bud Light Seltzer, which will debut in the first quarter of 2020, is made from cane sugar and natural fruit flavor.
"This portfolio approach and the power of the Bud Light brand will help us lead growth of the category," the spokesperson said. Spiked seltzer surgesBeverage companies are looking to dethrone White Claw, which is the United States' top-selling spiked seltzer brand. The drink commands 58% of spiked seltzer sales, according to analysts at Guggenheim Partners. But the Mark Anthony Brands-owned beverage, best known for Mike's Hard Lemonade, is still experiencing a shortage.
April fools!!! That’s a good one!! budweiserusa
Gross
At least they're now admitting that their beer is watered down,, now that seltzer is popular with the ladies.
Oh, how revolting! Being a beer drinker, I find it a disgrace that a reknown US beer company is tampering with the flavour of beer to the point of including fruit!!!
Will be marketed as the Brian exclusively at airports. Not much substance but a little drunk.
Okay, millennials are pissing me off, now.
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