Brunello Cucinelli Supporting Himalayan Regenerative Fashion Project

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The entrepreneur is flanking HRH The Prince of Wales and Federico Marchetti, chair of the Sustainable Markets Initiative Fashion Task Force.

“I have always admired the prince for speaking up on global warming and sustainability — he did so as far back as the ‘80s,” Cucinelli said. “He also spoke often about repopulating storied hamlets in Scotland and he was interested in our Solomeo village. I met him at theWith an eye on fashion, Cucinelli segued into praising the Prince of Wales for his style. “He is super chic, among the most elegant men in the world. We have many of his images on our moodboards in the company.

The “Himalayan Regenerative Living Lab” project will be carried out in the field by Reforest Action and the Circular Bioeconomy Alliance led by scientist Marc Palahí and will last through 2022 and 2023. It will help to restore wildlife and sustainable farming to what has become an overworked and degraded landscape.

“Our Mother Earth has welcomed and nurtured us, it has allowed us to enjoy its wonderful resources, and it is our great responsibility to protect it as fully and carefully as possible,” he remarked. “I have always been fascinated by the East, by these regions of the world and the people who live where the landscape is so enchanting and the sky so close to man.

 

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