Do you want to look like you spent 17 minutes meticulously gluing every single one of your eyebrow hairs into place without the effort of, you know, gluing every single one of your eyebrow hairs into place? Then you're going to love brow lamination. For those asking, What is brow lamination? it's a newly popular salon treatment that quite literally laminates brow hairs to foreheads, leaving them as stiff and shiny as the poster board you laminated at Staples that one time in fifth grade.
Wait, Brow Lamination Does What? "Brow lamination is a 60-to 75-minute keratin treatment that can turn unruly and thinning brow hair to a more tamed, thick, and full look," Giselle Soto, a celebrity brow artist who works with Normani and Jordyn Woods, tells NYLON. "The end result will mask sparsity and hide small gaps while giving the illusion of major hair growth." Think: Brazilian blowout for your brows .
Blame a loophole in the Food & Drug Administration's ironically-named Fair Packaging & Labeling Act :"Cosmetics not customarily distributed for retail sale, e.g., hair preparations or make-up products used by professionals on customers at their establishments, are exempt from … ingredient declaration," it reads. In layman's terms, ingredient disclosure is not required for products that are sold directly to professionals and used in a salon setting.
View this post on Instagram The above picture was taken when the client came to us in 2015, bottom picture was 2019 - we restored this clients brows to full growth in approx 4 treatments in 2015 . When we launched brow Lamination training last year, she had her brows laminated as per bottom picture. This was our most liked post of 2019. 673 likes.
It's hard to find a single undeniably safe ingredient in any of the three products. All feature quaternary ammonium compounds, a category of skin irritants and asthma triggers. Innovator Cosmetics preserves its formulations with parabens, suspected hormone disruptors that infiltrate breast tissue. The kit that Soto uses features triethanolamine, a substance the CDCI calls"the most frequent sensitizer among the common emulsifiers used in cosmetics.
Is There Another Option? "Pretty much any brand that's on the market... primarily uses the same ingredients," Soto says, and sadly, there isn't a"clean" or natural brow lamination option available at the moment — and there probably never will be. Brow lamination requires ingredients powerful enough to break down the bonds in your brow hairs, manipulate them into unnatural shapes, and keep them that way on a semi-permanent schedule.
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